Essential Reads:
Your Guide to Mastering Product and Tech

Discover a curated collection of must-read books across Product Management, Product Design, Data Science, Product Marketing, and more. Whether you’re looking to deepen your expertise or explore new fields, these resources offer valuable insights, practical advice, and inspiration to help you thrive in the world of digital products and technology.

Product Management

The Hard Thing About Hard Things
Ben Horowitz

Inspired: How To Create Products Customers Love
Marty Cagan

Start With Why
Simon Sinek

The Lean Startup
Eric Ries

Product Design

The Design of Everyday Things
Don Norman

Don’t Make Me Think
Steve Krug

About Face: The Essentials of Interaction Design
Alan Cooper

Lean UX: Designing Great Products with Agile Teams
Jeff Gothelf

Data Science

Storytelling with Data: A Data Visualization Guide for Business Professionals
Cole Nussbaumer Knaflic

The Art of Data Science
Roger Peng

Data Science for Business
Foster Provost

The Art of Statistics: How to Learn from Data
David Spiegelhalter

Software Engineering

The Pragmatic Programmer: Your Journey To Mastery
David Thomas

Modern Software Engineering: Doing What Works to Build Better Software Faster
David Farley

Clean Code: A Handbook of Agile Software Craftsmanship
Robert C. Martin

Software Engineering at Google: Lessons Learned from Programming Over Time
Titus Winters

User Research

UX Methods: A Quick Guide to User Experience Research Methods
James Pannafino

Validating Product Ideas: Through Lean User Research
Tomer Sharon

Introduction to User Research for UX Beginners
Uijun Park

Surveys That Work: A Practical Guide for Designing and Running Better Surveys
Caroline Jarrett

Product Marketing

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore

Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford

Brand Identity Breakthrough: How to Craft Your Company’s Unique Story
Gregory V. Diehl

Customer Success & Support

Hug Your Haters: How to Embrace Complaints and Keep Your Customers
Jay Baer

Be Our Guest-Revised and Updated Edition: Perfecting the Art of Customer Service
The Disney Institute

The Seven Pillars of Customer Success
Wayne McCulloch

Customer Success: How Innovative Companies Are Reducing Churn
Nick Mehta